An Overview of the Automation Flow

The Automations page is the beating heart of Rivo Recover. From this page, you can keep track of important metrics related to your push and email notifications. In this guide, we'll take a look at this page, providing definitions for the various metrics, and an overview of how the automation flow works in general. So let's dive in!

In this article:
Top-level metrics
How automation works
Extra metrics
Common questions

Top-level metrics

These metrics provide a high-level overview of your Rivo Recover campaign. Let's take a look at what each metric tracks.

Total Sales: This is the value of sales recovered through Rivo Recover.

Open rate: This is the percentage of notifications that have been viewed by customers.

Push Open - When the notification appears on the customer's desktop or mobile screen.
Email Open - When the email is opened on the customer's end.

Click rate: This is the percentage of notifications that were clicked through to the checkout.

Push Click - When the push notification is clicked.
Email Click - When the checkout link in the email body is clicked.

How automation works

Here we'll take a look at how the automation flow works in general.

Customers can enter the automation flow in two ways: by subscribing to push notifications, which begins the push automation flow, and/or by entering their email at Checkout and then abandoning their order at the Shipping step or any step after, which begins the email automation flow

Customers exit the automation flow by unsubscribing from notifications or by completing the order on your store.

Push Automation

Customers must opt-in, or subscribe, to push notifications on your site to receive them. Their browser will usually prompt them to accept notifications when they visit your store:

When the customer then abandons their order at the Cart step or any step after and there is no activity for 5 minutes, this triggers the push notification flow and will alert our system to queue the push notification to send after the time you have set.

If a customer declines by blocking notifications or closing the prompt, they will not receive push notifications and they will appear on your Abandoned Carts page as an  Anonymous Visitor. Customers who opt-in will be shown as a Subscriber.

Email Automation

In order to trigger the email flow, customers must enter their email at Checkout and then proceed to the Shipping step. When the customer has completed those steps and they abandon their order, once there is no activity for 5 minutes the email notification will be queued to send after the time you have set. 

Customers who trigger the automation flow by completing those steps will appear on your Abandoned Carts page as an Anonymous Visitor unless they have also subscribed to push notifications.

Extra metrics

These metrics can be switched on by clicking Extra Metrics above the Status toggle at the top of the page and can be viewed below each notification step. They provide more data on the individual automation steps, such as how many notifications were skipped over and how many our automation engine has successfully sent.

Skipped: This indicates how many times the automation step has been skipped, either because the customer did not subscribe to push notifications, or they did not abandon their checkout at the shipping stage.
Completed: This indicates how many of these notifications our system has processed and sent, whether the delivery on the customer's end was successful or not.

Common questions

Why do some notifications not deliver?
There could be a few reasons for this. For push notifications, the customer's browser may not be open when the notification is sent or they may have unsubscribed from your site's push notifications. For emails, the customer may have filters for their inbox which affect deliverability. Unfortunately, we cannot guarantee that every notification will be seen on the user's end as there are many factors beyond our control that have an impact, including the settings of their device, browser, and email client.

Does a customer have to trigger both automation flows for them to work?
Not at all! The customer does not have to trigger push notifications for the email flow to begin and vice versa.
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